Leadspace Radio

Leadspace Radio header image 1

Why is harnessing the power of advocates so important today?

March 11, 2015
Building a brand new category isn't easy – but Influitive's Jim Williams makes it seem easy. Eloqua's former Director of Product Marketing helps us realize why we need Influitive's Advocate Marketing.

Highlights included:

Yeah, it's a great question. I mean the first thing you want to do is identify who we are advocates are and I think most marketers can identify what I would call their super advocates. It's like depending on the size of your organization, it might be the top two, three, 4% of your customers that you always know you can count on for help, is the people you go to when an analyst wants to talk to a customer, you are writing a press release, you want to do a case study etc. Those are your super advocates; they already kind of step forward.

Some of the questions host, Steve Gershik asked were:

  1. Influitive and Advocate Marketing ….tell us more. Why is harnessing the power of advocates so important today?
  2. What's changed in marketing in the last few years that has made B2B a little more exciting?
  3. What is a day in the life of a VP of Marketing at a hot start-up like? What are your biggest challenges?
  4. How do you build an effective marketing strategy for something so new and different? Building a new market isn't easy, is it?
  5. Do you believe in taking risks as a marketer? Does the start-up mentality foster that?
  6. You were an integral part of a very successful marketing team at Eloqua – what best practices did you learn while part of that team? What made the Eloqua marketing team unique?

After the break:

  1. What's the secret to building a great marketing organization? Do you hire for skills? Passion? What makes a team successful?
  2. What's the best way to become a better marketer?
  3. Where does content marketing play a role in your marketing strategy?
  4. Let's talk about data. Leadspace provides social demand generation solutions –helping to provide real-time lead data for organizations. How important is accurate data for marketing?