Leadspace Radio

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How new AGILE practices can move marketing and innovation past the old business stalemates.

December 25, 2014

Jascha Kaykas-Wolff, CMO of BitTorrent believes in two key principles: Find opportunities where no one else is looking; And, never fail the same way twice. It’s a methodology centered around Agile marketing practices. Coupled with a B.A. in Psychology from Whittier College, it’s one that’s served him well professionally and personally.

Some of what was covered in this show with Jascha Kaykas-Wolff included:

  1. Tell us a little bit about your latest venture as CMO of BitTorrent?  You’ve been a CMO in previous positions…how is this organization and position unique?
  2. Your LinkedIn profile is says you are a “Startup Advisor.” Sounds awesome. How do you help startups? What generally are startups in need of? 
  3. What is unique for marketers in a startup environment?  Any advice you can you share to help some of our early-stage listeners?
  4. You just launched a book, “Growing Up Fast: How New Agile Practices Can Move Marketing And Innovation Past The Old Business Stalemates.” What prompted you to write this book? 
  5. Why is being agile in business so important today? How can people become more agile in their decision-making? Or in their marketing? Don’t you have to plan to be an effective marketer or business professional? Can you be agile and still plan your strategy?
  6. Leadspace offers real-time social demand generation solutions. How can marketers make the most of real-time data? In today’s world – shouldn’t all data be real-time? Does real-time equal agile?
  7. What lessons have you learned as CMO in recent organizations that you’ll never forget? What makes a great CMO? Who are some CMOs that you admire?
  8. What one piece of advice would you give to marketers looking to make an impact in their organizations?
  9. If people want to learn more about you, BitTorrent or your book- where can they find out more?

"So for me the absolute first and most important thing for a CMO to do coming in is to find kind of how the organization is currently running and that’s not just marketing but it’s actually understanding in depth the way that the product or organization is working, how the product strategy is showing up in products being developed and then ultimately being able to assess what the marketing team is doing with the product team to bring those to market."