Leadspace Radio

Leadspace Radio header image 1

Developing Buyer Personas is NOT Buyer Profiling

April 10, 2014
00:0000:00

Join Steve Gershik in this lively discussion with Tony Zambito about buyer personas and behavior.

Some of the points they will cover include:
  • Buyers are overwhelmed with content and desire experiences.
  • The Awareness, Consideration, Decision, Retention and Support labels.
  • What does the term "buyer persona" really mean?
  • What is the difference between buyer profiling and buyer personas?
  • Can you truly predict WHEN your buyers are going to buy from you?
  •  and so much more.

TonyZambito0189EMAIL.jpg

About Tony Zambito:
Tony is the founder and today’s leading global authority on buyer personas and buyer insights research. In 2001, Tony established the first-ever buyer persona development methodology designed specifically for B2B Marketing and Sales. This innovation has helped leading companies gain a deeper understanding of their buyers resulting in improved business, marketing, content, and sales strategies. Over the past dozen years, Tony has conducted over a thousand buyer interviews and has helped today’s leading Fortune 100 companies acquire deep buyer insights. Tony is a prolific blogger, communicating on trends in changing buyer behaviors.