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Content Generation is about two things: Channels and Content

June 25, 2014

Maria Pergolino is back with Steve Gershik to continue their conversation about creative solutions to building your marketing team, carrying through initiatives, and sometimes spending time NOT marketing to get your initiatives through with more support.

She covered content marketing - what it is and what it is misunderstood to be. 
You'll hear about her success stories at Marketo, how she stays current on what is available and the change from being a marketing director into the vice president role and how that has changed her approach.