March 19, 2015
Hear one of the biggest names in predictive analytics give his take on this exciting space. Amnon Mishor, Founder & CTO of Leadspace will be our guest for this show.
- How does predictive help B2B marketers?
- Is predictive right for your company?
- What's the future of the predictive space?
Amnon has military intelligence background - unique background and insights into this space.
Predictive is a very general term used in many industries. Let's focus on B2B sales and marketing domain.
Helping you to predict the likelihood of a particular person or buyer to buy one of your products
propensity of a particular person to respond to a particular message.
You are rating this person as a better match and then targeting them.
It isn't just lead scoring.
Very commonly companies/people look at it in this way and it's too narrow.