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Advocate Marketing: What is is and how you can get it.

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Building a brand new category isn’t easy – but Influitive’s Jim Williams makes it seem easy. Eloqua’s former Director of Product Marketing helps us realize why we need Influitive’s Advocate Marketing.

Here's a nutshell of what advocacy marketing includes, and you can decide if you need it or want it:
Capture the best leads
Cultivate product reviews
Secure perfect references
Instant product feedback
Share content with conviction and build buzz

Jim Williams is the VP of Marketing for Influitive. Williams is a strategic thinker and marketer who drives tangible results/ROI for startup and early stage software companies. Prior to Influitive, Williams lead product marketing and demand generation at Eloqua.

Some of the questions host, Steve Gershik asked were:

1. Influitive and Advocate Marketing ….tell us more. Why is harnessing the power of advocates so important today?

2. What’s changed in marketing in the last few years that has made B2B a little more exciting?

3. What is a day in the life of a VP of Marketing at a hot start-up like? What are your biggest challenges?

4. How do you build an effective marketing strategy for something so new and different? Building a new market isn’t easy, is it?

5. Do you believe in taking risks as a marketer? Does the start-up mentality foster that?

6. You were an integral part of a very successful marketing team at Eloqua – what best practices did you learn while part of that team? What made the Eloqua marketing team unique?

After the break:

7. What’s the secret to building a great marketing organization? Do you hire for skills? Passion? What makes a team successful?

8. What’s the best way to become a better marketer?

9. Where does content marketing play a role in your marketing strategy?

10. Let’s talk about data. Leadspace provides social demand generation solutions –helping to provide real-time lead data for organizations. How important is accurate data for marketing?

Do the 4 Ps of Marketing Have You Irrelevant?

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REVENUE MARKETING is where we need to be.

Chief Strategy Officer of +The Pedowitz Group , +Debbie Qaqish shows her passion for education, for revenue marketing in this fast paced, 30 minute discussion.  She is the author of, "Rise of the Revenue Marketer, " available on Amazon: http://www.amazon.com/Rise-Revenue-Marketer-Debbie-Qaqish/dp/1610054075 

A snippet from the show:
"Because the  universities have been so slow to teach these critically important skills, we are seeing companies that are developing their own revenue marketing curriculum. They cannot find the skills. Kids are not coming out of graduate and undergraduate programs with the right skills."

Some of the points covered include:

1. The rise Revenue Marketer….tell us more. What does this mean for marketers today? How did the industry react to the new term, Revenue Marketer?

2. The Pedowitz Group works with some of the biggest brands out there- how has the state of marketing changed for B2B in the last few years? Are there different challenges for SMB and Enterprise orgs?

3. What does a day in the life of the CRO of TPG look like?

4. What do marketers need to change today to think like a Revenue Marketer tomorrow?   

5. Where do most marketing organizations fall short reaching their revenue goals?
 

AFTER BREAK:
 
6. TPG has grown into a fairly large organization over the past few years. What’s the secret to building a great marketing organization? Do you hire for skills? Passion? What makes a team successful?

7. TPG clients have been recognized for excellence with both Eloqua Markie and Marketo Revvie awards. What defines excellence in marketing?

8. What’s the best way to become a better marketer today? What advice can you share?

9.  Let’s talk about data. Leadspace provides social demand generation solutions –helping to provide real-time lead data for organizations. How important is accurate data for marketing? 

10. Where does data fit in the Revenue Marketer concept?

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Debbie Qaqish is the chief strategy officer and a principal partner at The Pedowitz Group and is responsible for developing and managing client relationships.

She is a nationally recognized speaker, thoughtleader  and innovator in the demand generation field, with more than 30 years of experience applying strategy, technology and process to help B2B companies drive revenue growth. Debbie was voted #10 in #SLMA 's 50 Most Influential in Sales Lead Management in 2011. She has also been nominated in 2014.


Connect with Debbie Qaqish:
https://www.linkedin.com/in/dqaqish
https://twitter.com/DebbieQaqish

Connect with The Pedowitz Group:
https://twitter.com/revenuemarketer
https://www.linkedin.com/company/pedowitz-group

What Does a Successful CMO + Agility Have in Common? A Proven Track Record.

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Being agile is a huge advantage in today’s fast-paced, app-filled, driven data business environment. Find out how to become more agile from one of our favorite marketers, Jascha Kaykas-Wolff, CMO of BitTorrent and hear tips from his book, Growing Up Fast.

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Jascha Kaykas-Wolff, CMO of BitTorrent believes in two key principles: Find opportunities where no one else is looking; And, never fail the same way twice. It’s a methodology centered around Agile marketing practices. Coupled with a B.A. in Psychology from Whittier College, it’s one that’s served him well professionally and personally.

The Secret Behind the Oracle Marketing Cloud, Kevin Akeroyd

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Oracle’s Kevin Akeroyd is helping to make the Oracle marketing cloud solutions the best in the industry, bar none. Find out what drives him, the Oracle marketing machine and more.

Kevin Akeroyd, GM of Oracle Marketing Cloud,is responsible for the global P&L, running the largest technology and services providers to the lines of business in charge of marketing and customer experience. The Oracle Marketing Cloud includes Marketing Automation (Eloqua), MCCM (Responsys), Data Management Platform - DMP - (Blue Kai), Content Marketing (Compendium), Social Listening (Collective Intellect), Social Publishing and Engagement (Viture, Involver). Prior to Oracle, Akeroyd worked for Badgeville, Jigsaw and Data.com

What is Advocate Marketing anyway, and why do you need it?

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Building a brand new category isn’t easy – but Influitive’s Jim Williams makes it seem easy. Eloqua’s former Director of Product Marketing helps us realize why we need Influitive’s Advocate Marketing.

Here's a nutshell of what advocacy marketing includes, and you can decide if you need it or want it:
Capture the best leads
Cultivate product reviews
Secure perfect references
Instant product feedback
Share content with conviction and build buzz

Jim Williams is the VP of Marketing for Influitive. Williams is a strategic thinker and marketer who drives tangible results/ROI for startup and early stage software companies. Prior to Influitive, Williams lead product marketing and demand generation at Eloqua.

Focus on high performance – marketing and sales

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Find out what marketing insights Dave Brock shared with GE, Bank of America, Oracle, Motorola and SAP.


David Brock, President of Partners in Excellence, is about high performance. Sales, marketing and executive management is where he focuses his time consulting, speaking, and coaching. His clients span the industries from aerospace, retail, consumer products, and software and range from Fortune 25 to startups including some of the biggest global brands.

Content Generation is about two things: Channels and Content

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Maria Pergolino is back with Steve Gershik to continue their conversation about creative solutions to building your marketing team, carrying through initiatives, and sometimes spending time NOT marketing to get your initiatives through with more support.

She covered content marketing - what it is and what it is misunderstood to be. 
You'll hear about her success stories at Marketo, how she stays current on what is available and the change from being a marketing director into the vice president role and how that has changed her approach.

Marketing Growth: When hiring someone could mean you could be replaced.

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How to drive demand generation from one of the 50 Most Influential People in Sales Lead Management 

Some what what we are covering in this show includes:
  • While building an organization to scale, what have you learned?
  • What do you look for in an intern or an early-in-career hire?
  • How do you measure if someone is capable of their position and when they are, ensuring they are working on the right things?
  • An attribute of great managers is the ability to learn from their mistakes. What is something you've learned from your mistakes?
  • How have you built this marketing organization within Apptus?
  • How did you decide which roles to bring in at what time?
  • How do you provide transparency among your team?
  • What do you do to spread knowledge of marketing?

Little known fact: Maria Pergolino is also a wine expert - more on that perhaps during our next show.
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About Maria:

Maria Pergolino is the Vice President of Marketing for Apptus, a category-defining software that drives the vital business process between the buyer’s interest in a purchase and the realization of revenue. As a recognized thought-leader in demand generation, marketing automation and content marketing, Maria has been named one of the 50 Most Influential People in Sales Lead Management by SLMA for 2010-2013 and the 20 Women to Watch for 2011 and 2012. Prior to Apptus, Maria was Senior Director of Marketing for Marketo.

Episode 005: Content Marketing Tips You Need to Hear

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Content Marketing can make or break your demand generation strategy. What's the secret to generating revenue-driving content?

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About our Guest:
Jesse came to Kapost from Offerpop, where he was Director of Content Marketing. Before that, he was pumping out content and drawing up strategy at Eloqua. He got his start as a business reporter, first at the Boston Herald and then the Boston Business Journal, before jumping into marketing. Born and raised in New England, Jesse is an avid Red Sox, Celtics and Patriots fan. His favorite pastimes are dreaming up big content initiatives, chatting about marketing, and hanging out with his dog Dubus. 
You can hit him up on Twitter @noyesjesse.

Episode 004: How to Optimize Everything

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Jeffrey Eisenberg is one of the conversion rate optimization gurus in marketing. Get the scoop on how he does it for his clients - building powerful, revenue-driving marketing.

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About our guest:

Jeffrey Eisenberg is a recognized authority and pioneer of Internet marketing strategy; improving online conversion rates for sales and lead generation. Jeffrey speaks Spanish with native fluency and has transacted business in 26 countries.

Jeffrey is the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books “Call to Action” & “Waiting For Your Cat to Bark?”. He has written for the popular marketing optimization blog GrokDotCom, eMarketing & Commerce Magazine & Forbes.com. Jeffrey has been a speaker and delivered the keynote speech at conferences like Search Engine Strategies, WSI Excellence & Innovation, Shop.org, Direct Marketing Association, MarketingSherpa, AD:Tech Miami, Search Engine Strategies Latino, NAB, Canadian Marketing Association and at corporate events like Intel’s retail customer appreciation summit.

Connect with Jeffrey: Twitter: @JeffreyGroks- Facebook: Jeffrey Eisenberg - LinkedIn: Jeffrey Eisenberg