REVENUE MARKETING is where we need to be.
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Capture the best leads
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Maria Pergolino is back with Steve Gershik to continue their conversation about creative solutions to building your marketing team, carrying through initiatives, and sometimes spending time NOT marketing to get your initiatives through with more support.
She covered content marketing - what it is and what it is misunderstood to be.
You'll hear about her success stories at Marketo, how she stays current on what is available and the change from being a marketing director into the vice president role and how that has changed her approach.
How to drive demand generation from one of the 50 Most Influential People in Sales Lead Management
- While building an organization to scale, what have you learned?
- What do you look for in an intern or an early-in-career hire?
- How do you measure if someone is capable of their position and when they are, ensuring they are working on the right things?
- An attribute of great managers is the ability to learn from their mistakes. What is something you've learned from your mistakes?
- How have you built this marketing organization within Apptus?
- How did you decide which roles to bring in at what time?
- How do you provide transparency among your team?
- What do you do to spread knowledge of marketing?
Maria Pergolino is the Vice President of Marketing for Apptus, a category-defining software that drives the vital business process between the buyer’s interest in a purchase and the realization of revenue. As a recognized thought-leader in demand generation, marketing automation and content marketing, Maria has been named one of the 50 Most Influential People in Sales Lead Management by SLMA for 2010-2013 and the 20 Women to Watch for 2011 and 2012. Prior to Apptus, Maria was Senior Director of Marketing for Marketo.
Content Marketing can make or break your demand generation strategy. What's the secret to generating revenue-driving content?
Jeffrey Eisenberg is one of the conversion rate optimization gurus in marketing. Get the scoop on how he does it for his clients - building powerful, revenue-driving marketing.
About our guest:
Jeffrey Eisenberg is a recognized authority and pioneer of Internet marketing strategy; improving online conversion rates for sales and lead generation. Jeffrey speaks Spanish with native fluency and has transacted business in 26 countries.
Jeffrey is the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books “Call to Action” & “Waiting For Your Cat to Bark?”. He has written for the popular marketing optimization blog GrokDotCom, eMarketing & Commerce Magazine & Forbes.com. Jeffrey has been a speaker and delivered the keynote speech at conferences like Search Engine Strategies, WSI Excellence & Innovation, Shop.org, Direct Marketing Association, MarketingSherpa, AD:Tech Miami, Search Engine Strategies Latino, NAB, Canadian Marketing Association and at corporate events like Intel’s retail customer appreciation summit.