Content Marketing can make or break your demand generation strategy. What's the secret to generating revenue-driving content?
About our Guest:
Jesse came to Kapost from Offerpop, where he was Director of Content Marketing. Before that, he was pumping out content and drawing up strategy at Eloqua. He got his start as a business reporter, first at the Boston Herald and then the Boston Business Journal, before jumping into marketing. Born and raised in New England, Jesse is an avid Red Sox, Celtics and Patriots fan. His favorite pastimes are dreaming up big content initiatives, chatting about marketing, and hanging out with his dog Dubus.
You can hit him up on Twitter @noyesjesse.